Proposal:
Throughout
the unit of Portfolio and Professional Planning, I aim to progress the
development of my Professional identity. My existing website, although still
current from the design aspect, demonstrates a broad range of skills I have
developed and is split into a wide range of industry units. I would like to
narrow my specialism within the industry and this will need to be reflected in
my website. Since last years WOP unit I have created a Facebook page, which has
been neglected over the summer. Throughout the year I would like to use this as
a tool to communicate all my current projects and work experience that is
happening around the set units, as well as discussing up and coming make-up
products and trends that are of interest to my practise. This is an ideal
marketing tool that will be essential in advertising my skills and services and
connecting with the public. I also feel using other social networks will be a
beneficial development for my professional identity. My target market is slowly
being narrowed down, away from theatre work and also prosthetics work and
veering towards fashion/editorial and hair and wig work. Therefore I also will
develop creative networking pages, such as Pinterest and Instagram pages. Research
into the correct pricing of make-up services, looking at daily/hourly rates,
product usage and travel will be conducted and should be researched from
existing make-up artists, baring their qualification level and location in
mind. The portfolio will also need to reflect my narrowing down of industries
and I will be working on a lot more specific fashion shoots, and photographic
based collaborations, to make my portfolio more specialist, however it will
still include some theatrical based work. The format of the portfolio is going
to be moved from a hard A4 size portfolio to an interactive portfolio presented
digitally on my iPad. This will allow me to demonstrate still work but also
moving films etc. and is much more modern and fresh I feel. I do however aim to
have a small hard portfolio available upon request. Last year I handed in a
mock business card, printed on standard paper. This should be improved on this
year with a professional set of business cards purchased. Looking at different types
of business cards will be key for this development as it can be a very useful
marketing tool. I would also like to investigate other marketing tools such as
search engines and advertising sites (i.e Gumtree) and career specific places
that I can advertise my services.
Aims
A1 To consolidate, review and extend personal development planning
through critical self-reflection and evaluation as a key element of creative
thinking, make-up practice and lifelong learning.
A2 To promote professional practice in the
development of the professional portfolio and personal presentation using an
appropriate selection of personal promotional material such as CV’s and
business cards.
A3 To develop advanced transferable and employability skills in targeting
work for employment, freelance work or postgraduate study.
Learning Outcomes
On completion of this
unit you will be able to:
LO1 Critically reflect and evaluate on your
creative practice as a key element of professional planning and as a springboard
for the further ideas and creative make-up practice.
LO2 Prepare and organise your portfolio of
work/attributes and skills effectively and prepare personal promotional
materials to a professional standard.
LO3 Exercise initiative and personal responsibility
in developing strategies for the professional targeting of work,
self-management for future progression to employment or postgraduate study.
TRANSFERABLE SKILLS:
Professional skills
Organisation and time management
Employability skills
Problem solving
Interview techniques
Portfolio development
Self evaluation
Assessment Requirements
The critical report of
your portfolio presentation; including a reflection of your undergraduate studies supported
by practical make-ups and relevant
promotional materials 100%
As mentioned in my
proposal I aim to develop my ability to advertise myself as an informed
professional in my chosen industry. To ensure this is reflected I will be
working on narrowing the work on my website as well as the overall
presentation, and also my self-evaluation of previous work. I intend to make
the most of the collaborations available to me whilst I still attend the
university which will enhance my portfolio quality, which I feel is currently
not to standard due to not having a clear direction within previous years of
where my specialism is based. Regarding the hand in I will also
provide my website address, alongside the CD of my interactive portfolio which
will be an up to date new way to present myself to industry professionals as
well as the general public (LO2),
To document the
changes in my identity I will be providing the assessors with a blog,
documenting my work as it progresses, alongside any other collaborations I work
on. This will also present any developments in my website, business card design
or general professional identity. This will contain my self-evaluation on my
professional identity and will house my ideas and thought process. (LO1). Researching
the process of setting up a business will also be a process that I will need to
investigate, so that once graduated and working I am following the correct
legal procedures. I will be working to develop pricing knowledge so that for
each job I can evaluate and provide an appropriate cost. This should be
appropriate to my level of skill and qualification. I will be required to
research into other artist rates and also I should consult bodies such as BECTU
to look at the correct working hours and conditions a professional artist
should expect. (LO3).
