Business card design process

After completing my logo design, I was then able to begin transferring this onto my promotional material. Business cards are the best way to advertise and network with other professionals and after researching the designs further, after trialling alternate designs I was able to complete my final design.
I liked using the shutter design which allowed me to apply many images to one space without taking up a whole side.

 I initially began with 4 of my favourite fashion images, which showcased very alternate briefs, but were all completed to what I believe is a high standard. All 4 images were colour, but many also included a lot of black space and I found balancing this was a challenge. I chose to crop all these images across the face, which would also hopefully lead to business card holders wanting to visit my website to see the final full images.

 I spent a lot of time re-ordering the images to an order which flowed well and also did not drown the text, and brand information. The two strongest images were placed on the left hand side and I found these should be brought in closer to the text, which would allow them to be associated with my brand identity more. However I was having problems with space, and containing the images and a good sized logo on one card.

 Therefore I removed one of the images, and replaced another, which I believe was the weakest image. I found three was a number which made the images look very odd, and didn't carry through the flow as before had. I then decided to resize the logo to a smaller font.







Once a smaller font was applied to the logo I was able to visualise the final edit more. I had replaced another image with one from the same 'lolita' shoot as featured in the designs before hand. I decided the second image applied was stronger than the one I had been using and decided to keep this one, replacing the other image with one previously also included in the design process. Below you are able to see my final business card, including all information and images, which I shall be purchasing shortly.

I am happy with the order of business card, the balance of black and colour within the images and also the sizing of the images. I believe they work well together with the coloured imaged being almost 'framed' by the darker images. The logo works well with the colours included in the images, and I am pleased to of carried the design with the lilac line forwards as this meets the colours in the images well, tying the card together. The information section follow the font through, again making the card flow and the information has been adjusted from last year, through to my professional email and website domain names.