Logo Research

 The first logo that caught my attention, was that of an american artist Jen Bollmann. I am assuming however it is 'Jen' and the lipstick is not representing an 'I' incurring it is 'Jeni'. The elements of this design I liked was that the text was very simplistic, and also the simplicity of the monochrome meant the lipstick visual worked really well to add image into the layout, however the lack of colour in the logo is something that I believe makes it look very harsh. The dot between the words make-up artist is also something which I believe looks very 'unprofessional' and almost like a product name rather than an industry.





The next image I looked at uses more colour which instantly drew me visually to the logo. This represents 'Marie' make-up artist, again keeping the two words very close together, this time without the dot but with a colour contrast which I feel works slightly better. The mascara silhouette works nicely, however again I feel it is a little harsh for the pink logo, and also is something that is seemingly quite popular with MUA logos.

 Again the mascara silhouette is echoes in 'Alex Santos' logo, which uses three different fonts which is something I am not very drawn to. The use of the font in the word 'Alex' is something I find very visually successful, the soft, almost nimble font looking very sleek and modern, however the word 'Santos' is written in a completely different, bulky font which completely drowns out the words around it and is almost fighting with the silhouette. The words 'makeup artist' in italics also clashes with the bulky font, and also gives a bit too much movement around the wording. I am very keen to continue using bold to thin wording in my logo however not in the same way as this logo.

One of my favourite logos from my research is this visual to the left, representing 'KP'. I absolutley love the creativity of the eyeshadow silhouette, and also the standard the wording has been inserted into it, which looks professional and sleek. However I do find that with my own personal branding, wanting to use my full name this is something that wouldn't be as effective in this format. Also the lack of 'industry direction' for some could potentially loose customers. People are often looking at your branding to give away your industry and for make up professionals such as myself it is obvious, but for others it may not be as obvious, especially to people who have never worn eyeshadow!

 Samantha Parkers branding is one that I feel is quite similar to my branding from last year. The simplicity of the font, with the monochrome colour scheme is something I do find visually appealing, however the lack of colour again is something I am now keen to rectify in my own logo. The square font and capital letters also make the logo quite harsh, and masculine. The use of the bold to thin text here does work, and does give a professional feel, however I feel the abbreviation of 'MUA' again can limit a target market if people didn't know what it stood for.

Michelle Stevensons logo again uses quite harsh capital letters, but the mirrored effect is also a very visually appealing layout. Although it is a business card, the use of the work make-up artist in that font, so far down the page is something I feel docent work and should be incorporated into the logo, otherwise how is the industry specialism visible?